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Logotype aka Word Mark is the company, product or business name itself. The logotype generally is the company, product or business name. Various fonts can be used for logotype generally depending by business type. To keep the logo image impact, some fonts are restricted to be used only in the Logotype. 
The symbol, logotype and slogan can be used separately or not. The three elements can appear together or in some cases can be manipulated individually but not combined with other symbols, text, or lettering that can affect the generally your brand image. |
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Guidelines, Standards, Specifications for Logo Design
- Logo definition & architecture
- Importance of a logo
- Symbol aka Emblem aka Trademark
- Logotype aka Word Mark
- Slogan aka Tagline aka Motto
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Client: Giangrossi Gelateria Italy
Logo Design by LOGOTION.com
Client: Solimas Netherlands
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Client: Travel Carepoint Canada
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Client: Scm art France
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