Logo

A logo is a graphic element, symbol, or icon designed to represent a company, organization, product, service. A distinctive logo is designed to create immediate recognition by the viewer. The logo is one piece of the brand of a company or economic entity, and the shapes, colors, fonts and images are usually different from others in a similar market. Color is important to the brand recognition, but should not be an essential component to the logo design, which would conflict with its functionality.

The logo generally comprises of:

• Logo - Creativity & Architecture.

Symbol aka Emblem aka Trademark

• the symbolic component

Logotype aka Word Mark

• the company name itself

Slogan aka Tagline aka Motto

• short phrases description

The symbol, logotype and tagline can be used separately or not. The three elements can appear together or in some cases can be manipulated individually but not combined with other symbols, text, or lettering that can affect the generally your brand image.

Individuality of a logo

The uniqueness of a logo is often necessary to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. To the extent that a logo achieves this objective, it may function as a trademark, and may be used to uniquely identify businesses, organizations, events, products or services.

• to be unique, and not subject to confusion with other logos among viewers.
• represents the brand/company properly.
• to remain effective whether reproduced small or large.
• can work in "full-color", but also in two color presentation (black and white), spot color, or halftone.

When the logos are used properly with the other elements of the identification program, a unique and effective visual style is established. To ensure consistent and accurate reproduction, the logo should only ever be reproduced using master artwork.

Once a logo is designed, one of the most useful means for protecting it is through registration as a trademark, so that no unauthorized third parties can use it, or interfere with the owner's use of it. If you register the logo, the symbol "R" must always accompany the logo.

We will be happy to support you if you need further design assistance.